I led development of go-to-market strategies and integrated campaigns, deeply understanding the market, and connecting products with their ideal audience. As the Web3 Marketing Lead, I shaped the brand strategy and was responsible for cross-channel marketing for the Digital Assets team.

Go-to-market strategy

Integrated campaign planning and execution

Brand development

Audience and Market research

Over the past year, I have worked with a web3 communication platform, an AI fashion and shopping tool and an app that helps arrange playdates for kids. I consulted on strategic and brand direction, created messaging frameworks and developed pitch materials.

Messaging

Creative direction

Brand strategy

Research

I worked with the Berkley Group, one of the biggest property developers in the UK on projects ranging from strategy, place activation, environment design, production, events and communications.

Brand strategy

Design

Content

Digital

I worked on the company’s largest account, the award-winning development in central London, recognised for its creativity and collaborations with artists, young fashion designers and the iconic department store. I was also part of the rebranding project for the second largest telecom company in the Philippines and launched the new brand for the Royal College of Nursing (RCNi).

Marketing

Naming

Brand strategy

Digital